Are Your Social Media Posts Getting Noticed?

Experts estimate that social media is used by 72 percent of all adults in America. This is a powerful platform that is being used by parents and community members on a daily basis. Schools should share messages via this platform that your target audiences are already using. However are your posts getting noticed?

Different social media channels have different “rules” to the games they play. Knowing these rules and how to use them to your advantage ensures that your key audiences are receiving your messages and that you are meeting your goals. Here are some tips to help you create meaningful posts that are noticed on social media platforms:

• Regular content – By posting content on a regular basis (at least once a day is best) you share your key messages and stay active with certain social media algorithms.
• Images – Adding a visual element to your social media post helps it to get noticed. Make sure the image proportions are set for the specific standards for each specific social media channel. Different channels have different image requirements and you want to make sure your post looks it’s best.
• Keep is simple – Short posts are ideal. The attention span of today’s users is incredibly short. Get to the point quickly and directly and keep the post length short.
• Hashtags – They used to only be used with Twitter. However a good hashtag should be used across all social media platforms and posts to help emphasize your message points and clarify your brand.
• Videos – Videos are very engaging and create both visual and audio encounters for the user. Be aware of the video length requirements for different social media channels so that you are sure your video can be seen on the specific platforms. The statics of videos being seen on social media are astounding, so use video whenever possible.